Editorial Policy
How Medora Health decides what to publish, how we check it, and what you can hold us to.
Our purpose
To give people clear, accurate, proportionate health information that helps them understand their own situation and have better conversations with their clinicians.
How we choose topics
We write about what people are actually trying to find out. Topics come from:
- Common questions that are poorly answered elsewhere
- Conditions that are frequently misunderstood or oversimplified
- Tests and results that patients receive without adequate explanation
- Areas where popular advice has drifted away from the evidence
We do not choose topics because an advertiser, sponsor or commercial partner wants them covered. We have no such arrangements.
Sources
Our articles are built from:
- Clinical guidelines from recognised professional bodies
- Systematic reviews and meta-analyses
- Large, well-designed primary studies
- Standard medical reference texts
Where evidence is strong, we state conclusions plainly. Where it is mixed, weak or contested, we say so rather than picking the more satisfying answer. Where expert opinion differs, we describe the disagreement.
We treat single small studies, press releases and preprints with caution, and we do not build an article around a result that has not been replicated.
What we will not do
- Promise cures
- Recommend specific brands, products, supplements or clinics
- Publish sponsored content, paid guest posts or paid links
- Exaggerate risk to create urgency, or minimise it to create comfort
- Present an individual’s experience as evidence of general effectiveness
- Use headlines the article does not support
Accuracy and review
Articles are written to be as specific as the evidence allows: real thresholds, real timelines, real caveats.
We review articles periodically and whenever guidelines change materially. Where a topic is actively evolving, we say so in the article rather than implying the question is settled.
Corrections
We correct errors rather than quietly editing them away.
- Factual errors are corrected as soon as we are made aware
- Significant corrections are noted on the article
- Minor fixes such as typographical errors are made without a note
If you spot something wrong, please tell us through our contact page. Corrections from readers are among the most valuable messages we receive.
Advertising and editorial independence
This site is funded by advertising supplied through third-party advertising networks.
- Advertisers do not see articles before publication
- Advertisers cannot request, influence, edit or veto content
- No article is written, changed or withheld because of an advertising relationship
- Advertisements are visually distinguishable from editorial content
The appearance of an advertisement is not an endorsement.
Our limits
We are a health education publication, not a medical practice. We cannot diagnose, prescribe, interpret your results or advise on your individual case, and we will always say so rather than guessing.
Every article is written on the assumption that the reader will take the information to a clinician who can examine them, not use it instead of one.
Feedback
We would rather be corrected than be comfortable. If something we published was wrong, unclear or unhelpful, tell us.